Search Engine Optimization

Ad details

This program provides advanced search engine optimization (SEO) training to enhance digital marketing capabilities of individual and organizations. As a Digital marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. In modern Digital Marketing or products and services promotion SEO has a critical role.
Training Methodology
The training methodology includes lectures, presentations, case studies and assignments. The participant’s performance would be monitored through quizzes, assignments and final exams.

Program Overview
SEO Introduction
• How do search engines Work?
• Introduction to search engines
• Links
• Indexing
• Retrieval
• Ranking
• Layers
On Site Optimization
• What is on site optimization
• On site factors
• Meta tags
• Keyword density
• Image alt text
• Internal linking
• SEO copywriting (content optimization)
Off Site Optimization
• What is off site optimization
• Offsite factors
• Links
• Anchor text
• Anchor title
SEO Facts and Figures
• How important is SEO today?
*Fee installment option available for deserving students

Eligibility : Basic Understanding of Web Technology such as HTML, Google Search, Use of Internet Browser.
For details pls. contact M: 0312-216 9325 L: 021-36649750,
“Learn better to do better”
Campus
OMNI ACADEMY, A-575, KDA Scheme 24, Gulshan e Iqbal, Karachi

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